Senior Marketing Manager (UT)
Company: FairCom
Location: Sandy
Posted on: June 25, 2025
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Job Description:
As FairCom’s Senior Marketing Manager, you will: - Articulate
the unique market strengths of our highly technical database
software. - Be versatile; bring your experience to work
strategically at the leadership level and roll your sleeves up to
work as an individual contributor. - Own all promotions and place
initiatives, including strategic oversight of digital marketing,
end-to-end email campaign development and execution, comprehensive
content management, seamless trade show execution, and optimization
of other applicable channels. - Practice servant leadership in your
role and as the Manager of the marketing team. - Travel to events
and other office locations- expect to travel 30-35% of the year. -
Develop FairCom’s brand and voice, ensuring alignment across
departments, content, and all customer touchpoints. If you thrive
at the intersection of creativity and strategy and excel while
working hand-in-hand with a high-performing sales team, then this
player-coach position will be a perfect fit! When you join our
team, you will gain experience in the next phase of the Industrial
Revolution, Industry 4.0! You will work with the world’s first
converged IoT and IIoT hub, FairCom Edge, a solution providing
real-time data and seamless integration for manufacturers across
the globe. You will also work with our data modernization product,
RTG, and our core product, FairCom DB, an advanced database engine
focused on reliability and scalability. The Day-to-Day: -
Strategize, execute, and optimize marketing campaigns that attract
and convert potential customers into MQLs, ultimately contributing
to the sales pipeline and revenue growth. - Seek out, plan,
prepare, and attend trade shows and events. - Utilize HubSpot to
convert & nurture leads, automate repetitive marketing tasks, and
analyze the performance and effectiveness of campaigns. - Maximize
the volume of inbound traffic from search engines to the company’s
website through a combination of on-page and off-page techniques,
including link-building, social media strategy, viral marketing,
metadata sculpting, site speed optimization (SSO), content
strategy, information architecture, and more. - Understand key
performance metrics and tracking tools for market research,
forecasts, competitor analyses, campaign results, and consumer
trends, and translate results into actionable insights for the
marketing team. - Work with our Product, Engineering, & Sales teams
to define personas or target channels to fine-tune messaging for
campaigns, posts, and the website. - Manage the marketing team as
well as all related tasks such as hiring, training, project
management, and performance management.
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Keywords: FairCom, Orem , Senior Marketing Manager (UT), PR / Public Relations , Sandy, Utah
