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Digital Marketing Specialist

Company: Havenpark Communities
Location: Orem
Posted on: June 6, 2021

Job Description:

Havenpark Communities was founded on the mission of creating caring communities for both our residents and employees. Havenpark has a portfolio of over 65 communities and more than 15,000 homesites throughout the U.S. We are experiencing intentional and rapid growth by continuously acquiring communities. At Havenpark Communities, our mission is to make caring communities attainable for responsible residents across America. We acquire, improve, and operate manufactured home communities. You may be asking yourself - what makes us different? It is our culture. Our unique culture is fun, rewarding, and inclusive of all. Our five core values guide our everyday behavior: Respect, Grit, Collaboration, Stewardship and Boldness.We are looking for a Digital Marketing Specialist with a data-driven mindset who will assist with technical marketing projects, analytics, and more. We are looking for a highly motivated individual who has a passion for digital marketing, is energetic, detail-oriented, and independent to move our digital marketing to the next level. You'll be responsible for many day-to-day operations with our online platforms. The Digital Marketing Specialist will have the ability to be strategic in putting together campaigns and executing new strategies for digital marketing methods across multiple platforms. A great candidate for this role will lean into our brand strengths, understand our mission, vision, and values, and will champion those across our digital marketing efforts. Ultimately, we are looking for someone who will expand our company's brand awareness through our digital and online presence. ResponsibilitiesOversee and manage digital advertising platforms, track performance, and adjust marketing spend allocation to influence lead generation and efficient CRM usageMaximize our digital asset accounts (e.g. GMB, YEST, Podium) to drive brand awareness, fine-tune automation, and optimize lead generation Evaluate web analytics and develop strategic techniques to take our online branding and company recognition to the next levelAnalyze marketing and social platforms and collaborate with the marketing department to generate well-planned strategies to further our online presence Establish innovative SEO tools to advance company insight and drive lead generation Refine automation tools to improve marketing processes Create strategic email and SMS campaigns to drive contacts through the sales pipeline and provide an outstanding digital customer journey Develop dynamic A/B testing methods to optimize campaign effectiveness Examine conversion rate analytics, develop and execute optimization techniques Explore our current marketing objectives, implement new and creative techniques to enhance the customer's digital journey QualificationsBachelor's in marketing, digital media, or relevant field At least two years of background of hands-on marketing experience Strong analytical and quantitative expertise in marketing platforms, best practices, attribution, and marketing analytics A basic understanding of important SEO factors including quality content, keyword focus, URL structure, etc. Hands-on experience with tools/platforms such as Hubspot (CRM)Experience in multi-stage automated drip campaigns, A/B testing, and moving prospects through the funnel Background in property management preferred but not mandatory Ability to collaborate with a diverse group of employees to achieve shared goals Must be a self-starter with the ability to pay attention to detail, prioritize, multi-task, and meet deadlines We offer our employees a golden work experience including a competitive salary, comprehensive health benefits, generous PTO, paid holidays, a 401(k) with a 6% company match, and above all infinite opportunities to learn, develop and sharpen their skills. Come be a part of a company that knows what it means to succeed as a team.It is our policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or veteran status.

Keywords: Havenpark Communities, Orem , Digital Marketing Specialist, Other , Orem, Utah

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