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Performance Marketing Manager

Company: Pillow Cube
Location: Orem
Posted on: September 12, 2023

Job Description:

Company Overview:Pillow Cube is a rapidly growing ecommerce company specializing in innovative and ergonomic sleep solutions. We're dedicated to helping our customers achieve better sleep and improved well-being through our unique product offerings. As a Performance Marketing Manager at Pillow Cube, you'll play a crucial role in driving our digital marketing efforts to reach and engage our target audience effectively.Position Overview: We are seeking a highly motivated and experienced Performance Marketing Manager to join our dynamic marketing team. The ideal candidate is a data-driven marketer who thrives in a fast-paced environment and possesses a deep understanding of digital advertising platforms, analytics, and conversion optimization. In this role, you will be responsible for developing and executing performance marketing strategies that drive traffic, increase conversions, and contribute to the overall growth of the company.Responsibilities:

  • Develop and implement comprehensive performance marketing strategies across various digital channels, including but not limited to paid search, paid social, display advertising, retargeting, and affiliate marketing.
  • Manage our external vendors as they optimize and scale paid campaigns to achieve key performance indicators (KPIs) such as ROAS, CAC, and conversion rates.
  • Conduct ongoing analysis of campaign performance, leveraging data insights to make data-driven decisions and optimizations.
  • Collaborate with the creative team to develop compelling ad creatives and landing pages that resonate with the target audience and drive engagement.
  • Stay up-to-date with industry trends, best practices, and emerging technologies to ensure Pillow Cube remains at the forefront of performance marketing innovation.
  • Monitor and manage marketing budgets, ensuring efficient allocation of resources across different campaigns and channels.
  • Identify opportunities for growth and expansion within existing and new markets, and develop strategies to capitalize on those opportunities.
  • Collaborate cross-functionally with other teams, including content, product, and analytics, to ensure alignment and maximize overall business impact.
  • Provide regular reports and updates on marketing performance to senior management, highlighting successes, challenges, and areas for improvement.Qualifications:
    • Bachelor's degree in Marketing, Business, a related field or relevant work experience.
    • Proven track record of successful performance marketing campaigns in an ecommerce environment, with a minimum of 5 years of experience in a similar role.
    • Proficiency in utilizing digital advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant tools.
    • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
    • Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO) strategies.
    • Experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools.
    • Exceptional communication skills, both written and verbal, with the ability to effectively present insights and strategies to diverse stakeholders.
    • Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
    • Strategic thinker with a strong business acumen and a passion for driving results.Benefits:
      • Competitive salary range of $90,000 -$120,000
      • Health, dental, and vision insurance coverage..
      • Generous vacation and paid time off policy.
      • Opportunity for professional growth and advancement within a rapidly expanding company.
      • Collaborative and innovative work environment.If you're a driven marketer with a passion for performance marketing and an interest in contributing to the success of a thriving ecommerce brand, we encourage you to apply for the Performance Marketing Manager position at Pillow Cube. Join us in revolutionizing the way people sleep and improving their lives through innovative sleep solutions.

Keywords: Pillow Cube, Orem , Performance Marketing Manager, Executive , Orem, Utah

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