Senior Paid Ads Manager

Company: Fishbowl
Location: Orem
Posted on: August 1, 2022

Job Description:

About FishbowlFishbowl is the fast-growing and top supplier of manufacturing and warehouse management software to small and midsize businesses. But we like to think of ourselves more as being in the "people business." We're here to solve people's business problems and make it easier for them to focus on what they love doing best.
To this end, we've recently partnered with Diversis Capital to invest in Fishbowl's growth and market scale. We are well on our way to developing exciting new cloud-based products that will continue delighting our existing and new customers. Not counting the fact that we will be expanding our international market and customer base.
And to delight its employees, Fishbowl offers benefits that include PTO, Health, Dental, Vision, Life, 401K matching and much more! Our office is based in Orem, UT. This role is remote optional. We focus on results; not on where those results are achieved. May it be at the office, on a beach or in the comfort of your own home.
The OpportunityWe're looking for a results-driven Senior Paid Media Manager to join our rapidly expanding marketing team. You will drive aggressive customer growth through intelligent and creative media planning, buying, and optimizing. This role will also be critical in successfully managing landing page testing and optimizations. Reporting to our Director of Growth Marketing, you'll also partner cross-functionally with our Product, Content, Sales and Dev teams to drive exceptional results.
**This role is fully remote/onsite/hybrid**
Responsibilities - Own Paid Media channel optimizations, audits, restructures and execution including paid search, paid social, display and lead vendors - Consistent data-driven testing including multivariate tests and Facebook experiments - Weekly performance reporting across all paid channels - Support conversion rate optimization efforts and advertising content creation - Scale existing channels while testing into other paid growth opportunities to drive top-level growth goals while hitting CAC and ROI targets - Implement budget forecasting and recommendations by channel (i.e Google vs Facebook vs Bing)
Requirements - 6+ years of proven experience managing paid media channels - 3+ years supporting site and landing page conversion rate optimization - Proficiency with Google Analytics or Adobe Analytics - Experience with CRO testing tools like VWO and Google Optimize - Exceptional written and verbal communication skills - Experience leading both in-house and agency teams - Savvy with attribution and experimentation - Customer-centric, data-driven mindset
Preferred Qualifications - Comfortable working with Marketo, Salesforce, Unbounce - Experience managing international campaigns - Saas and/or startup experience - Experience buying programmatic and above the line media
Benefits - Generous PTO quickly accelerating to 5 weeks accrual per year after three years of employment - Multiple healthcare options to choose from including PPO and High-deductible options with matching company contributions to an employee's HSA account - Paid maternity and paternity leave - 401K matching - On-site gym, company paid lunches, fully stocked snack bins and refrigerators in the office (anyone want a Monster to drink?) - Generous anniversary gifts for all employees every year on their anniversary date - A team environment where people want to work from the office, but enjoy the freedom to work from anywhere - and much more!

Keywords: Fishbowl, Orem , Senior Paid Ads Manager, Executive , Orem, Utah