Strategic Content Writer - Software Marketing
Company: Avetta
Location: Orem
Posted on: May 26, 2023
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Job Description:
SUMMARY:
We are seeking a Strategic Content Writer to join our software
marketing team. As a Strategic Content Writer, you will be
responsible for creating compelling and effective content that
aligns with our marketing strategy and resonates with our target
audience. You will work closely with our marketing, product, and
sales teams to develop content that supports our business
objectives and drives leads and conversions.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
* Develop a deep understanding of our software products, target
audience, and marketing strategy
* Create thought leadership and marketing content, including blog
posts, whitepapers, case studies, emails, social media posts, and
website copy
* Collaborate with internal teams to identify content needs and
opportunities, and develop content plans that align with our
marketing objectives
* Conduct research to inform content creation, and stay up-to-date
on industry trends and best practices
* Optimize content for SEO and social media engagement
* Edit and proofread content to ensure it is accurate,
high-quality, and aligned with our brand voice and tone
* Analyze content performance and use data to inform content
strategy and make recommendations for improvement
REQUIRED QUALIFICATIONS:
* Bachelor's degree in marketing, advertising, communications,
journalism, or a related field
* 5+ years of experience in content marketing, preferably in the
software or technology industry
* Excellent writing, editing, and proofreading skills, with the
ability to adapt writing style to different formats and
audiences
* Strong project management skills, with the ability to prioritize
and manage multiple projects simultaneously
* Experience with SEO and social media best practices
* Familiarity with content management systems and analytics
tools
* Ability to work collaboratively with cross-functional teams and
stakeholders
* Strong analytical skills and data-driven mindset
* Passion for technology and software, with a desire to stay
up-to-date on industry trends and best practices
#LI-REMOTE
Keywords: Avetta, Orem , Strategic Content Writer - Software Marketing, Advertising , Orem, Utah
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