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Digital Marketing Specialist

Company: National Processing INC
Location: Orem
Posted on: May 21, 2023

Job Description:

Digital Marketing SpecialistExperience: 3+ YearsCompensation: $90-105kDescription: -Join an exciting growing company where your contributions make big impacts! We're searching for an experienced marketing professional. This hands on roll requires experience in a common areas of digital marketing including but not limited to paid search, email marketing, funnel optimization, copywriting, design and more.About us: -We are one of the Nation's highest rated payment processing companies. We pride ourselves in excellent customer service and giving back to the community. We're a fun team of professionals who work hard and have fun in the process! This role has room for growth and upward mobility based on performance!Skill/Responsibilities:

  • Strong Experience in detailed analytics implementation, customization, etc
  • Experience working with Salesforce
  • Optimization of end-end marketing funnels
  • Basic HTML & CSS knowledge is desired
  • Experience creating managing and delivering successful email campaigns
  • Experience designing and optimizing landing pages and conversion funnels
  • Experience managing and tracking conversion data
  • Experience creating and tracking conversion, CPA, LTV, ROI, ROAS and other marketing KPI reporting metrics
  • Experience with Intercom and marketing automations a bonus
  • Hands-on experience with JavaScript and tracking scripts
  • Understanding of how digital application code populates tag data.
  • Experience with tag management systems GTM/Launch and how tag managers collect the tagged data and store it for analysis.
  • Strong critical thinking, decision making, troubleshooting and problem-solving skills
  • Quantitative mindset, with a desire to work in a data-intensive environment
  • Ability to support multiple stakeholders/projects simultaneously and work in a very fast-paced environment
  • Excellent verbal/written communication skills, including communicating technical issues to non-technical audiences is desired
  • Ability to define detailed analytics requirements and test strategies
  • Familiarity with creation of data layer specifications and TMS rules for best practice implementation of site and media analytics tracking while reducing page complexity and improving performance
  • Experience with Google Analytics G4, Adwords audiences, conversion tracking, cookie placement
  • Develop site performance monitoring reports identifying slow loading pages and assist in troubleshooting until resolved for
  • Monitor site usability including abandonment points, bounce rates, issues with information architecture and taxonomy, and make recommendations for improving the online customer experience
  • Develop standard tracking methodologies, document processes for web analytics requests, implementation procedures, delivery of reports, as well as quality assurance of data accuracy and integrityJob Type: -Full-timeLocation: -In OfficePay: -$90k - $105k per year DOE

Keywords: National Processing INC, Orem , Digital Marketing Specialist, Advertising , Orem, Utah

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